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Research papers

Perspectives on the conference

Following the pattern established at the first ESOMAR Automotive Conference in Paris in 1990 at Geneva we set out to explore a wide range of marketing topics and their practical implications. The papers in this book, therefore, rarely deal with the...

Catalogue: ESOMAR International Automotive Marketing Conference 1992
Author: Philip Wade
June 15, 1992
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Citation

Wade, P. (1992a, June 15). Perspectives on the conference. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/perspectives-on-the-conference


Research papers

Closing of the conference

The objective of this Conference was to address the issue of corporate planning and its relationship to research and to provide a platform for an exchange of views between U.S., Japanese and European delegates. This objective has been largely met.

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Author: Jacques E. Andriessens
June 15, 1983
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Citation

Andriessens, J. E. (1983a, June 15). Closing of the conference. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/closing-of-the-conference


Research papers
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Citation

Kelley, Wood, Ushikubo, Torii and Shalofsky (1983a, June 15). Welcome to the conference. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/welcome-to-the-conference


Research papers

Introduction to the conference

The purpose of the author is to try to explain, to challenge and to provide a framework for this Conference.

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Author: Jacques E. Andriessens
June 15, 1983
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Citation

Andriessens, J. E. (1983a, June 15). Introduction to the conference. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/introduction-to-the-conference


Research papers

Introduction

Introduction to the Seminar 1982 on Profitable Cooperation of Manufacturers and Retailers, by Gottfried Thiel.

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers
Author: Gottfried Thiel
Company: Nielsen
June 15, 1982
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Citation

Thiel, G. (1982a, June 15). Introduction. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/introduction-2222